Beast Mode Meals is a meal prep service for athletes. David Rico, a student at 10th Planet Portland, and a chef, saw the need for this type of service to help busy athletes stay on course. His meals are a healthy balance of proteins, vegetables, and carbs designed for an easy, healthy, meal on the go.
I was asked to design a logo, that felt both portland and fierce. The “keeping it weird” beast that inspired me, was the PNW native, big foot.
In my first version, I gave big foot a fork and knife, and kept him classy with a monogrammed bib. This included a separate word mark for use on food labeling.
In my final edition I cleaned everything up by losing the bib. I was sad to see it go, but this edit allowed us to use the logo at a much smaller size, and still maintain it’s readability. Overall the look is much cleaner.
In addition to the logo, I gave David a head start on his social media. I started by taking several photographs of his meals, creating graphics for his profile photo and banner, and making a few advertisements / Posts. I also created some gift certificates.
Categories: Brand Design, Graphic Design, Logo Design
